Process

The roadmap from idea to launch.

Seven phases, sequenced for clarity and momentum. You always know what's happening, what's next, and who's accountable.

  1. Phase 01

    Discovery & Vision

    We align on your ambition, audience and the market gap your cafe will own.

  2. Phase 02

    Business Strategy

    Financial modelling, location analysis and a clear operational framework.

  3. Phase 03

    Branding & Identity

    A name and visual world that customers want to be part of, not just visit.

  4. Phase 04

    Design & Planning

    Interior architecture, kitchen flow and material specification, drawn in detail.

  5. Phase 05

    Execution & Setup

    Project management, vendors and on-site delivery up to handover.

  6. Phase 06

    Recruitment & Training

    Hiring the team and training them to your standards before doors open.

  7. Phase 07

    Launch & Growth

    Soft launch, opening campaign and ongoing support through the first season.

01

Discovery & Vision

We align on your ambition, audience and the market gap your cafe will own.

02

Business Strategy

Financial modelling, location analysis and a clear operational framework.

03

Branding & Identity

A name and visual world that customers want to be part of, not just visit.

04

Design & Planning

Interior architecture, kitchen flow and material specification, drawn in detail.

05

Execution & Setup

Project management, vendors and on-site delivery up to handover.

06

Recruitment & Training

Hiring the team and training them to your standards before doors open.

07

Launch & Growth

Soft launch, opening campaign and ongoing support through the first season.

Start

Ready to begin phase one?

Discovery is a paid two-week engagement where we audit your vision, market and budget. It's the most important conversation you'll have about your cafe.

Book discovery